THE 2ND ODF.
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ORIENTAL CULTURE AND DESIGN PHILOSOPHY

The 2nd "Oriental Design Forum" and 2016 Oriental Culture and Design Philosophy International Symposium were sponsored by Shanghai Jiao Tong University, International Society for Design Science, Southeast University and Donghua University which were approved by the Ministry of Education. And international academic conference, Media and Design of Shanghai Jiao Tong University School, Southeast University Art College, Donghua University Fashion and Art College, Shanghai MFA Teaching Committee, and China Industrial Design Association, China Eastern Culture Research Association of the Ministry of Culture, China's famous city committee "China Famous City" magazine, Shanghai Art Professional Degree Graduate Education got Steering Committee's strong support.

During April 5th to 7th 2016, the 2nd Oriental Design Forum and the 2016 International Symposium on Oriental Culture and Design Philosophy were held in the Minhang Campus of Shanghai Jiao Tong University. The opening ceremony was held in the morning of the 6th which was hosted by Professor Li Bengan, Dean of the School of Media and Design. Zhang Jie, the president of Shanghai Jiao Tong University and a member of the Chinese Academy of Sciences were attended the opening ceremony of the conference and made a keynote speech on "Design, Science and Art Marriage". Mr. Gu Feng, Minister of the Party Committee of Shanghai Jiao Tong University, Xu Zhilei, Academician of the Chinese Academy of Engineering, Xu Ping, the convener of the Design Discipline Review Group of the Academic Degrees Committee of the State Council, Xu Ping, Director of the Graduate School of the Central Academy of Fine Arts, Jin Taihao, the Chairman of the International Design Association and Design Director of the Korea Design Promotion Institute. President of the Korea Industrial Designers Association, Zheng Daocheng, Chairman of the Asian Designers Union, Director of the Artificial Environment Design Institute of Nagoya University Japan, and Professor John Phillips Shackleton of the University of Glasgow, UK (Queen Elizabeth II, UK) Queen's Anniversary-Higher Education Award winners, Editor-in-Chief of Advanced Engineering Informatics, Professor of the Nanyang Technological University, Singapore, Chen Junxian, Executive Director of the International Design Association, Jiang Shangyuan, Secretary General of the National Business Newspaper Association, Vice President and Secretary of the China Industrial Design Association Chang, Dean of the School of International Design of Zhejiang University, should be released, Xu Wei, full-time vice president of the Chinese Oriental Culture Research Association of the Ministry of Culture, member of the Design Discipline Review Group of the Academic Degrees Committee of the State Council, and Li Lixin, Director of the Research Department of the Nanjing Institute of Art, Shanghai Art Feng Xinqun, deputy director of the professional master's degree program, and deputy dean of the School of Fashion Design and Art of Donghua University, Ma Yibai, director of the Cultural Department of the Italian Consulate in Shanghai, and other domestic and foreign guests and paper representatives, Aoya Design Group, NITA Design Group, Professionals in the East New City of Yangzhou, such as "Chinese Garden", "Chinese Famous City", "Art 100", "Design Academics" and other academic journals, as well as Xinhua News Agency, "Guangming Daily", "Chinese Culture News", "China" More than 200 journalists from the Journal of Social Science, Tencent·Da Shenwang attended the forum.

Participants revolved around the Oriental Design Concept System, Traditional Culture and Oriental Design, Contemporary Design Frontier Issues, East-West Design Comparison, Shanghai Oriental Design Capital Construction, Designer and Design Education, Internet and Design, Design Company Management, and Art, Design and The frontier topics such as science and technology have been heatedly discussed, and 26 excellent academic papers have been selected from the accepted papers. In addition to international conferences, the following events were held during the forum: the establishment and appointment of the International Expert Committee for Design Disciplines, the Inauguration Ceremony of the International Design Association Science and Art Committee, the Inauguration Ceremony of the China Industrial Design Association Information Design Research Center, and the Frontiers of Design Theory and Practice. "The first cum publishing seminar, the opening ceremony of the Shanghai Jiao Tong University designer's work, the editorial forum, the design teacher forum, the graduate forum, the alumni forum and other activities.